ABOUT

AYYASH is an abaya brand based in Rotterdam, inspired by the elegance and diversity of Arab culture, blended with modern aesthetics. Rooted in my Palestinian and Dutch heritage, AYYASH is a bridge between East and West, where traditional Middle Eastern beauty meets contemporary fashion.

In a world where billions of items are mass-produced and quickly discarded, we stand by our commitment to create pieces that last. We want every AYYASH abaya to hold meaning and value for the women who wear them, offering timeless styles and durability for years to come.